Biolab, a Brazilian pharmaceutical with a global presence, is one of the most prescribed laboratories and with the country’s 4th most significant sales force.
A leading company in the Cardiology segment, Biolab has relevant activity in Gynecology and Dermatology. With a portfolio spanning over 100 pproducts, Biolab has +400 patents and invest heavily in Research, Development, and Innovation. The enterprise’s sales force faces a challenging and competitive market where doctors receive offers from many companies – the challenge of ensuring a closer and customized relationship between Sales Representative and HCP.
The representatives are essential for Biolab because they update the physicians on new products and medicines. They are specially qualified to explain the properties, benefits, and contraindications, thus requiring credibility and a reliable relationship with the physician.
We follow and understand Biolab’s representatives difficulties in their daily lives, and through Design Sprint, we mapped their entire journey, putting ourselves in their place. Collaborating with several company areas, we brought innovative, practicable and feasible ideas and solutions.
We built the project’s Lean Canvas, a prototype the team validated enthusiastically. We developed the Biolab Studio platform, providing interaction, content management, and a closer and customized relationship between the representative and the physician employing a wide predictability and assertive view of the result.
More than 1,500 Biolab’s representatives spread throughout Brazil and countless physicians using the new platform as a feasible achieved result, with the right to a successful presentation in Biolab’s annual sales convention.
Currently, the entire sales team uses the new system, practically without requiring additional training. A huge achievement for our team and the customer.