Case
Biolab

Read more about the project:

Biolab and Performa_IT promote the best relationship experience between Representatives and Physicians.

Biolab, Brazilian pharmaceutical industry with international presence, is one of the most prescribed laboratories and with the 4th largest sales force in the country.

Transformação digital transformando negócios

Challenge

Biolab, Brazilian pharmaceutical industry with international presence, is one of the most prescribed laboratories and with the 4th largest sales force in the country and had a great concern which was shared with Performa_IT: the challenge of ensuring a closer and customized relationship between Representatives and Physicians.

The representatives are very important for Biolab because they are responsible for updating the physicians on new products and medicines and are especially qualified to explain the properties, benefits and contraindications, thus requiring a credibility and reliability relationship with the physician.

Solution

We follow and understand Biolab’s representatives difficulties in their daily lives and, through Design Sprint, we mapped their entire journey, putting ourselves in their place. In collaboration with several of the company’s areas, we brought innovative, practicable and feasible ideas and solutions.

We built the project’s Lean Canvas, a prototype which was validated with great enthusiasm by the team and developed the Biolab Studio platform, providing interaction, content management and closer and customized relationship between the representative and the physician by means of a wide predictability and assertive view of the result.

More than 1,500 Biolab’s representatives spread throughout Brazil and countless physicians using the new platform as a feasible achieved result, with the right to a successful presentation in Biolab’s annual sales convention.

Currently, the entire sales team uses the new system, practically without requiring additional training. A huge achievement for our team and the customer.

Methodologies

Design Sprint | Lean Canvas | Omnichannel solution | Swift | Self-scalable cloud environment | CRM

Results

  1. Intuitive iOS application
  2. Responsive website
  3. Increased application speed
  4. Cost x benefit optimization

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